Did you know we publish an entire newsbrief on association fundraising? And that it has an archive page full of ideas you can use? Yeah, it’s pretty awesome.
Mel Kleinman writes, “In response to every survey we’ve conducted over the years, hiring managers and business owners report that employee referrals generate the best job applicants. These results are also right in line with independent studies that show employee referrals are the only recruiting tool that delivers high-quality workers who stay on board about three times longer than those from other sources. Why is this the case?”
With 2014 only a month away, last year’s business plans are heading for the shredder. ‘Tis the season once again for sharpening pencils, creating fresh spreadsheets and bringing the team together for a visioning and planning session.
And just in time, here comes the annual parade of predictions, forecasts and trends for the coming year to give you a bit of help. Should you factor them into your plans or dismiss them as just so much seasonal industry buzz?
Reaching customers is tougher than ever among the crowd of so many businesses. The channels for content marketing — Facebook, Linkedin, Twitter, YouTube, Google+, Tumblr, Pinterest, Instagram, Slideshare and others — are constantly growing.
With all of these factors, providing good, attention-grabbing content is vital to be heard in all of the noise. The pressure to create and publish timely and engaging content is higher than ever.
In the aftermath of yet another unprecedented catastrophic natural disaster fueled by global climate change, it’s time to take stock of what your association is — or isn’t — doing to minimize its impact on the environment.
Regardless of your association’s size or location, you can make a difference by taking steps to make it more eco-friendly. And in doing so, you’ll be benefiting your association as well as contributing to the larger effort to improve present conditions and protect the environment for future generations.
No matter how you look at the business world, things are evolving — from the way businesses are run to the types of employees that are hired. As baby boomers leave the workforce, the millennials are infiltrating your offices.
These millennials are becoming successful in their multitasking, challenge-thriving ways, but with that comes challenges. Ask yourself, can you lead a millennial effectively?
Planning for a trade show is a comprehensive project. Therefore, you need to develop several checklists so you can make sure that the show is a rousing success.
Not only do you have to make sure all the proper displays are included for use, you also have to keep communication open and ongoing with the logistics company you choose. Working with a shipper will enable your marketing team to concentrate on its role and help your organization keep better track of its budget.
One of the basic principles of a free-market economy is that markets perform better when unhampered by government regulation or oversight.
It turns out the same can be said for employees. A number of workplace research studies have shown that employees perform better, have higher levels of satisfaction, take fewer sick days and are more productive when they have a greater sense of control over their work and their work environment.
Managers have a special role for employers because they are legal agents. What they say, do and know can be attributed to their employer.
Depending on the issue, employers can be strictly liable for the conduct of managers. Several laws come into play here, but there are certain things that managers should absolutely not talk about with employees or anyone else at work. This article lists six of these topics, but by no means is this an exhaustive list.
Today’s marketing and proposal materials are littered with important-sounding words that have no real value. Seamless, top-notch, world-class, laser-focused, and best of breed. We’ve all been guilty of using terms like these in place of meaningful descriptors.
Unfortunately, buzzwords can seriously weaken your persuasive messaging and give an impression of insecurity. In fact, a 2010 study by researchers at New York University and the University of Basel found that readers are significantly more likely to think your statements are untruthful when written with abstract language, rather than with concrete terms and phrasing.