Posted 16 hours ago

3 ways crowdsourcing content can increase engagement and reach

There is so much news, information and rich media that exhibitors can publish digitally to send out to the attendees and media when they exhibit at a show. Standing at a booth is great, but they need to do everything possible to get people to come over and learn more about them.

Think of it as a pyramid with the show at the top, exhibitors in the middle and attendees at the bottom. Your goal is to harness the power at each level. So here are three ways that a show can crowdsource content that creates a win/win/win scenario for everyone.

Read more.

Posted 17 hours ago

3 tips for using Facebook hashtags

Hashtags have been on Facebook for nearly a year now, so it is important to understand the right way to use them. But before you can use them for your business or association, you should know how they work.

Read more.

Posted 4 days ago

Whose role is it?

It takes a partnership of the board president and the executive director to sustain good governance and management. Consideration should be given to whose role it is when carrying out governance and management duties.

Read more.

Posted 1 week ago

4 steps to effective performance management

Performance management is not just about dealing with the poor performers. Instead, it is a more holistic process that begins with getting the right people, setting employee expectations, coaching employees and ultimately dismissing the poor performers or employees who do not fit the organization.

Read more.

Posted 2 weeks ago

Keep your association’s reputation solid with these tips for rejecting candidates

Rejection. At one point or another in our lives, we all face it.

Some of us simply deal with rejection and move on. Others take steps to learn and improve so it doesn’t happen again. In the case of job candidates, however, the majority don’t like to go down quietly.

Read more.

Posted 2 weeks ago

Increase your Facebook reach without paying for advertising

It is getting harder and harder for businesses on Facebook to reach their audiences. According to Facebook, it is due to the increase in the amount of content, the increasing number of businesses building a presence on the site and an effort to crack down on spam.

But many also believe that Facebook has decreased the reach of pages in order to make businesses pay for promoted posts and advertisements, thus increasing revenue for Facebook.

Read more.

Posted 3 weeks ago

6 tips to stay fit when you’re away from home

Are you heading out of town soon to visit family over spring break? Have an association conference on the schedule for later this year? Or perhaps you’re taking a well-deserved vacation over the summer?

No matter the reason for your travel, if you want to maintain your regular nutrition and fitness regimen while on the road, plan ahead for success. Here are six tips that will help ensure you won’t return home feeling like a slug.

Read more.

Posted 4 weeks ago

How to stand out in your next meeting

I’ve been thinking a lot about communication lately. Communication isn’t just what we say. It’s how we say something — our tone of voice and our nonverbal cues, including facial expressions and body language. Sometimes our nonverbal cues can betray our intended message.

Read more.

Posted 4 weeks ago

Success Story -- CHPA eNews: New and Improved | Raybourn Group

The success of the new CHPA eNews is undeniable. The highest indicator of success is that the open rates have increased on average by 182%. The click through rates has increased significantly, as well, by 41% on average. CHPA had advertising opportunities in the former version of the newsletter; however, they rarely generated revenue. Through September 2013, CHPA has received $5,038 in advertising revenue, which is already a 776% increase over last year’s final advertising revenue.


We are extremely pleased to be a success story for the Corporate Housing Providers Association according to Raybourn Group International. Now — how can we help your association?  

MultiView: The leading B2B digital publisher.

Posted 1 month ago

4 proven tricks to get Facebook likes on your business posts

Good techniques for associations, too!

Getting likes on your business’s Facebook posts may seem like throwing spaghetti against the wall. You know some sticks and performs really well, while others just flop. As far as the why, it’s a mystery.

Thanks to a study compiled by researchers at the Graduate School of Stanford University and The Wharton School of the University of Pennsylvania, part of the mystery has been cracked.

Read more.